Pay Per Click Management

[Paul Dillinger]

Bruce Clay, Inc. had a great article on pay per click management. It covered a lot of good ideas on how to tweak adwords to better track results. One thing that I happen to be fond of that I didn't see listed here is making duplicate ads. Instead of rotating A/B/C/D I rotate A/A/B/B/C/C/D/D. By making identical copies of each add I can see if the click through rates are repeatable or if they're a fluke.

Either way, it's a great read and I welcome you to check it out.